Initial concept 2

These ideas come down to making a statement about my hatred for Arial. I intend to avoid the application of my font in an expected way by simply writing inscriptions with it.

I want to start perceiving the letterforms as specifically designed geometric shapes. This will represent my viewpoint: "I hate typing with Arial so much that I can only draw with it".

This concept leads to several ideas:

creating drawings with letterforms (portraits)
creating a piece of product/spacial design with letterforms (jewelry/furniture)

Both of them imply a strategy where I would visually compare shapes from my surroundings to the shapes of letters in Arial. In general, I believe, the skill of seeing one thing in another is crucial for a graphic designer, both visually and in the meanings.

Project 3 Week 1

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